social media


The $1.50 A Day Instagram Content Strategy to Gain 30+ Loyal Followers in One Week (2023)

How would you like 193 saves, and 28 shares, and 230 new followers from just one Instagram post - in only 8 days? 🤯 Well, this is the exact, step-by-step method I used that achieved these results. So in the words of Shania Twain, “let’s go girls!” The Instagram Algorithm: Unlocked First, raise your hand if you’ve ever been personally victimized by the Instagram algorithm! OK, I see you!  So here’s the information Instagram released about how they rank your content. This will help you understand how content performs in general. N[...]


Nobody’s Buying Influencers Right Now. Not Even Brands. So Is It Time For Them to Step Up or Step Off?

a woman standing in the middle of an empty road in a desert

Is there anything more infuriating right now than seeing an influencer parading around their ultra-chic apartment whining about quarantine, or decluttering their already Instagram-worthy wardrobe? If I see one more video of influencers baking banana bread or sharing their online beauty or clothing haul, I’m going to flip a table. It isn’t only vapid, devoid of any sense of reality, but it’s also tone deaf. (Did I mention it’s also boring?) But that begs the questions, what, if anything, other than an opinion, and thousands of followers, did[...]


Epic Fail: How a Pink Unicorn Onesie Compelled Actor David Boreanaz to Block Me on Instagram

red and blue neon light with instagram like logo

This article originally appeared on Talk Nerdy to Me Lover in 2017. Note: I am reposting this here, as I have been recently been rewatching Buffy on our streaming service, Stan, over the holiday break, and I remembered this story. So sit back, relax and enjoy this crazy tidbit from my life. *** I’m on a mission. Not from god, like the Blues Brothers (but that would be awesome…) I’m on a quest to meet all of the Buffy The Vampire Slayer cast members (either by way of panels or meeting them in person. I have met or seen nine ﹘ I only really hav[...]


The Powerful Facebook Messenger Formula That Generated 625 Leads & Boosted This Education Institute’s ROI by Over 25%

a boy holding a book open and looked surprised

One day, I received a LinkedIn message from the managing director of an education institute in Melbourne. He and his sales team were frustrated by the inability to translate their leads into sales, and they also were wasting a lot of time qualifying leads. I feel you, buddy, I thought. So we jumped on a call and they let me know what was going on behind the scenes. One of their courses, Teaching English to Speakers of Other Languages (TESOL for short), was a course they would promote, but often they didn’t know if the leads were ready to enrol now[...]


8 Questions Business Owners Asked Before Saying YES to Facebook Messenger

a dog holding his paw up in the air

The business owners who get the MOST out of unlocking Facebook Messenger are usually the ones who ask the most questions. The ones who refuse to let me off the hook… The ones who hold my feet to the fire and dare to ask the hard-nosed questions. And let me tell you, I am here for it! 🙌🏻 Because at the end of the day, I only want you to use Messenger marketing if you know, without a doubt, that it’s the missing link between you and a fully-leveraged and profitable business. So, here are the most common questions I’ve been fielding over th[...]


3 Reasons Why Your Business Needs a Facebook Messenger Chatbot

a girl sitting in a cafe by the window looking at her phone

“Technology doesn’t care — technology will keep advancing until the robots kill all of us.” — Gary Vaynerchuk, National Achievers Congress, Melbourne, August 2019 You know, Gary is right in some ways. Maybe the robots will kill us all (eventually in some dystopian future) but also, robots ﹘ actually, chatbots ﹘ are create massive opportunities for all businesses (including tiny startups and work-from-home side hustles). How do Facebook Messenger chatbots help businesses? In three ways: Sales Marketing Operat[...]


I Joined an Elite Dating App for a Month. Here’s What I Learned.

Affectionate couple covering face with balloon and kissing

As copywriter for dating expert, Matthew Hussey, I wasn’t dating. (Ironic, right?) One day, I had to write an email for the dating coach, and I thought “what’s a good first date?” My mind drew a blank. How could I write for a dating coach if my last first date was about a year ago? (Yes, I love people, but I don’t love the process of dating, nor can I can I carve out the time as I run my own business.) So I picked up my phone, and reactivated my Inner Circle dating app. (I had deactivated it previously as it was a new app in Australia and there wasn’[...]


Tap that: The best things you can do on Instagram (without taking your clothes off)

Man with funny low poly mask on colored background

Unless you’re like Bettie Page, you may be finding it difficult to increase your engagement on Instagram. I feel your pain. You’ve spent hours finding the perfect image that’s Insta-worthy AND reflects your brand, crafting a witty caption, and then trying to find hashtags to boot. Then you press the ‘share’ button to send it into the abyss. And at the end of it all, you feel like… But the fact is Instagram is the overall engagement winner for brands. It’s 10x higher engagement than Facebook; 54x higher than Pinterest, and 84x[...]