social media ads


Beauty Ads Blacklisted? The Surprising Copywriting Secrets That Facebook Ads Don’t Want You To Know

a hand with a pink lotion poured on it

If you’re running ads for a beauty salon, cosmetic surgeon or medi-spa, you know how tricky it can be to run Facebook ads policies when it comes to ad approval. You’re not allowed to call out personal attributes and you’re also not allowed to show too much skin in the ads. As a refresher, personal attributes, according to Facebook’s Ad Policies, are “direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (inc[...]


The #1 Facebook Messenger Tactic You Should Be Using to Engage Your Followers (Without Spending a Cent on Ads)

a small plant on the empty ground with four single leaves

If you’re lamenting about your organic reach on Facebook, then you should really consider adopting a Facebook Messenger chatbot. The reason is simple — a Comment Post. What’s a comment post? I hear you ask. It’s a normal Facebook post, but it’s connected to a Facebook Messenger chatbot that fires up a conversation in Facebook Messenger when a user types a keyword in the comments section. OK, why’s it so important, wise guy? I hear you ask. Recently, I created a comment post for my client, who sells hot dog carts, and he posts e[...]


The 5 most common questions about Facebook Ads (and none of them are dumb)

Yellow balloon with sunglasses

Facebook Ads can hear your thoughts. Well, not really. Not yet any way… But when it comes to targeting your ideal clients and getting them craving your hot new product or service, Facebook Ads is like Mufasa in The Lion King ﹘ reigning over the entire kingdom that the light touches. But unless you’ve had a two-day crash course in Facebook strategy with some pros, Facebook Ads can feel like fumbling in the dark when your alarm goes off at 5.30am ﹘ confusing and difficult and you saying ‘is this for real’? Mess up one step and y[...]