social bot


I Created a Messenger Bot for a World-Renowned Dating Expert. Here’s What I Learned

paper love heart confetti on pink background

Love in the time of bots…? You betcha. In April 2018, I joined dating expert Matthew Hussey’s marketing team as a copywriter. I had been stalking the brand for about 18 months and wanted to write for a business that helped women achieve the love life they truly desired. 💖 (Matthew is the New York Times bestselling author of Get The Guy, and the resident love expert on The Today Show.) Around the same time, I started to become interested in Messenger marketing and bots, and I’d just started building them. I was fascinated with stats like[...]


3 Ride-or-Die Best Practice Rules for Building Your First Messenger Bot

Surprised girl with computer

Are you including Messenger marketing as part of your digital strategy? If not, why not? Messenger Marketing is a fancy way of saying “I’m using a chatbot to communicate, nurture and turn prospects into buyers.” Why? Because communication is moving away from email, SMS and phone calls. Think about it… Where are you having the most intimate conversations? It’s on WhatsApp, Messenger, Instagram DMs, and for some people it’s Snapchat (but I’m not touching that one.) In fact, in China, over 900 million people use messaging platform WeChat[...]