facebook bot


3 Ride-or-Die Best Practice Rules for Building Your First Messenger Bot

Surprised girl with computer

Are you including Messenger marketing as part of your digital strategy? If not, why not? Messenger Marketing is a fancy way of saying “I’m using a chatbot to communicate, nurture and turn prospects into buyers.” Why? Because communication is moving away from email, SMS and phone calls. Think about it… Where are you having the most intimate conversations? It’s on WhatsApp, Messenger, Instagram DMs, and for some people it’s Snapchat (but I’m not touching that one.) In fact, in China, over 900 million people use messaging platform WeChat[...]