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cyber monday

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3 secrets to high-converting Black Friday ad copy

Woman wearing pink looking surprised on phone

Black Friday is coming up! So right now, you may be feeling one of two ways... Camp A, like Leo here. It's going to be a cryfest because you feel so overwhelmed...   Or you're in Camp B... You're super prepared - some might say over-prepared, but you know that's not a thing! - because Black Friday has been top of mind for months, so you are cool, calm, and even a smidge excited, like this:   Either way, I’m jumping in here to talk about one of the crucial elements for your Black[...]