The $1.50 A Day Instagram Content Strategy to Gain 30+ Loyal Followers in One Week (2023)

How would you like 193 saves, and 28 shares, and 230 new followers from just one Instagram post - in only 8 days? 🤯 Well, this is the exact, step-by-step method I used that achieved these results. So in the words of Shania Twain, “let’s go girls!” The Instagram Algorithm: Unlocked First, raise your hand if you’ve ever been personally victimized by the Instagram algorithm! OK, I see you!  So here’s the information Instagram released about how they rank your content. This will help you understand how content performs in general. N[...]


3 secrets to high-converting Black Friday ad copy

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Black Friday is coming up! So right now, you may be feeling one of two ways... Camp A, like Leo here. It's going to be a cryfest because you feel so overwhelmed...   Or you're in Camp B... You're super prepared - some might say over-prepared, but you know that's not a thing! - because Black Friday has been top of mind for months, so you are cool, calm, and even a smidge excited, like this:   Either way, I’m jumping in here to talk about one of the crucial elements for your Black[...]


Avoid These 6 Copywriting Mistakes (Do THIS Instead)

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Wanna grab more customers by the eyeballs? 👀   Then you must avoid these 6 costly copywriting mistakes👇 1. No hook A hook gets people excited about what you’re writing. Try an open loop e.g. "Why Messenger is the #1 platform your business needs to survive.”  You gotta include this!  (Bonus points if you pair your hook with point #2 below. This is what I call my Two Step Hooker Formula  - a hook + power word combo - that will truly make your copywriting irresistible!) Psst... want to find out exactly how to use my Two Step Hooker Formula ?[...]


The Anatomy of a Successful Landing Page (3 Quick Tips)

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Many of the clients I work with have the exact same problem when it comes to writing… how to get landing pages that convert more buyers, more often. I’ve worked with close to 1,000 clients and the one thing I know is crucial to their success is copywriting. But why is copywriting so important? Put simply, good copywriting can increase both the quality and quantity of your leads. “Once you understand what makes people buy things, you know how to sell — and how to write copy.” – Robert W. Bly,[...]


Want to Land More Clients Than You Can Handle? Read This First

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Working out your target markets and understanding your ideal client is one of THE most important steps of running a successful business. You’ll go around in circles if you don’t work this out. You gotta get all your ducks in a row. 😉 Why do I need to do this now? You need to do this now if: ⚠️ If you are tired of the not-knowing and second guessing every time you think about how to reach your target audience, or… ⚠️ If you’re about to take the plunge and start a brand-new business and you want a shortcut to success… You shoul[...]


Suck at Copywriting? Use These 3 Tips Next Time You Sit Down to Write

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Do you know the top 3 things that make copywriting GOOD? I’m not talking about “good” as in “OK, that’ll do”… I’m talking about GOOD (bold, all caps) copywriting, like these shining examples: Copywriting that generates $10,000 in revenue in 48 hours Copywriting that rakes in $3,000 from two emails and one chatbot campaign Copywriting that outperforms the control, resulting in 44% more sign-ups Yes, those are all real-world examples of results my copywriting has helped businesses achieve. Of course, st[...]


7 Effective Pitching Tips to Land Your First Byline

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Looking to land your first byline as a writer? Let me unlock my vault of tips to help you get your name published. A few years ago, I was asked to be part of a program through a local government initiative as a mentor helping an aspiring journalist with all facets of the media biz. One specific query that comes up time and time again is how to pitch as a freelancer to editors of publications. I have written for Rolling Stone, Australian Penthouse and FHM Australia (as a freelance contributor for each), and I also dealt with freelance inquiries[...]


5 No-Sweat Tips to Craft Irresistible Emails That People Actually Want to Read

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I’ve heard all of the horror stories… “Email is DYING!” (Like your cactus because you overwatered it, Karen?) “Stop sending emails — no one opens them!” (My list has a healthy 37% open rate, which is higher than my industry’s average.) “Nobody reads emails!” (Correction: nobody reads sh*tty emails.) Listen, to craft an email campaign that someone actually wants to devour in one sitting, you gotta know what drives your audience. It needs to be super persuasive, high-converting, and packed with personality. Think about what’s i[...]


How Businesses Can Leverage the Power of SMS to Grow Profits & Reach More Customers Than Ever Before

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With the onset of chat marketing, all businesses should be paying close attention to how conversations on platforms like SMS, email and Facebook Messenger are going to be working for their digital strategies in 2020. In fact, over 2.5 billion people using are messaging apps worldwide with 87% of smartphone users using mobile messaging apps. With this current trend, we are expected to have 3 billion messaging app users by 2022. 😮 In 2020, for the first time in history, there will be more mobile messaging app users than social network users.[...]


The Powerful Facebook Messenger Formula That Generated 625 Leads & Boosted This Education Institute’s ROI by Over 25%

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One day, I received a LinkedIn message from the managing director of an education institute in Melbourne. He and his sales team were frustrated by the inability to translate their leads into sales, and they also were wasting a lot of time qualifying leads. I feel you, buddy, I thought. So we jumped on a call and they let me know what was going on behind the scenes. One of their courses, Teaching English to Speakers of Other Languages (TESOL for short), was a course they would promote, but often they didn’t know if the leads were ready to enrol now[...]