How The World Embraced Chat Marketing During COVID-19 (And Why You Should Pay Attention)

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When the pandemic hit and the majority of the world was forced into lockdown, more and more people turned to messaging apps and video calls to stay connected. This meant more people were on Facebook, Instagram and WhatsApp, and businesses, organisations and governments embraced chat marketing and chatbots to deliver accurate, timely and important information to their citizens or customers. Here’s how the world is adopting chatbots and chat marketing during this time. The Stats on Facebook, Messenger & WhatsApp Usage During COVID-19 Facebook s[...]


How to Recycle Existing Content to Turbocharge Your Chatbot Conversations

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Many people have the exact same problem when it comes to how to reuse your existing copy to craft open-me-now chatbot conversations. Like you… 🤔They don’t know where to start. 🤔They don’t understand how to edit it 🤔They don’t know how to translate the blog post or email to keep the conversation going. But it’s OK, you’re not alone! I’ve worked with close to 1,000 clients and the one thing that they know is crucial is copywriting. And my Messenger bot clients know the bot is representing their business so their #1 p[...]


5 Essential Rules to Writing Non-Sucky Chatbot Conversations

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So, do YOU know how to give good copy? It’s OK… I meant to do that 😉 Copywriting isn’t natural to everyone, but it IS essential to growing a business and generating sales… Good copywriting can generate thousands of dollars of new business. I know because… I’ve created an email for a SaaS startup that generated a 10% open rate in 2 hours (higher than industry average). I also created a Messenger bot and two-email sequence for the same SaaS startup that made $3,000 in sales in 24 hours,and had a 68.2% open rate, a 36.5% CTR and[...]


3 Reasons Why Your Business Needs a Facebook Messenger Chatbot

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“Technology doesn’t care — technology will keep advancing until the robots kill all of us.” — Gary Vaynerchuk, National Achievers Congress, Melbourne, August 2019 You know, Gary is right in some ways. Maybe the robots will kill us all (eventually in some dystopian future) but also, robots ﹘ actually, chatbots ﹘ are create massive opportunities for all businesses (including tiny startups and work-from-home side hustles). How do Facebook Messenger chatbots help businesses? In three ways: Sales Marketing Operat[...]