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Beauty Ads Blacklisted? The Surprising Copywriting Secrets That Facebook Ads Don’t Want You To Know

a hand with a pink lotion poured on it

If you’re running ads for a beauty salon, cosmetic surgeon or medi-spa, you know how tricky it can be to run Facebook ads policies when it comes to ad approval. You’re not allowed to call out personal attributes and you’re also not allowed to show too much skin in the ads. As a refresher, personal attributes, according to Facebook’s Ad Policies, are “direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (inc[...]