Category

Social Media

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3 secrets to high-converting Black Friday ad copy

Woman wearing pink looking surprised on phone

Black Friday is coming up! So right now, you may be feeling one of two ways... Camp A, like Leo here. It's going to be a cryfest because you feel so overwhelmed...   Or you're in Camp B... You're super prepared - some might say over-prepared, but you know that's not a thing! - because Black Friday has been top of mind for months, so you are cool, calm, and even a smidge excited, like this:   Either way, I’m jumping in here to talk about one of the crucial elements for your Black[...]

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How This Magic LinkedIn Message Strategy Landed 100+ Email Addresses of High-Ticket Prospects (Without Making Me Feel Like a Salesy Slimeball…)

LinkedIn is the best place for B2B, but it often feels like running a gauntlet of overseas web developers trying to sell you their web services via connection requests, or business coaches trying to book you on a 15-minute Zoom call when you’ve just added them to your network. They’re doing it wrong! So, now when you log onto LinkedIn, you see the trite updates about hiring a worker that was a little rough around the edges but ended up being the best employee EVER. Moral of that post is: don’t judge a book by its cover. (Side note: check ou[...]

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How to Email a Busy Person & Get The Response You REALLY Want

green message bubble on yellow background

In 2020, I worked with a virtual conference writing killer “cha-ching” copy and creating strategy that resulted in the highest ticket sales in the conference’s three-year history. WOW. Yes, thank you… I’ll gladly accept your praise. 😉 But one thing eluded the CEO. We wanted to land a particular major big-wig speaker. The CEO had tried (unsuccessfully) for the past two years to secure this speaker. So, he turned to me and asked, “can you write an email script  for me to send?” “You bet your sweet socks I can,” I replied.[...]

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Nobody’s Buying Influencers Right Now. Not Even Brands. So Is It Time For Them to Step Up or Step Off?

a woman standing in the middle of an empty road in a desert

Is there anything more infuriating right now than seeing an influencer parading around their ultra-chic apartment whining about quarantine, or decluttering their already Instagram-worthy wardrobe? If I see one more video of influencers baking banana bread or sharing their online beauty or clothing haul, I’m going to flip a table. It isn’t only vapid, devoid of any sense of reality, but it’s also tone deaf. (Did I mention it’s also boring?) But that begs the questions, what, if anything, other than an opinion, and thousands of followers, did[...]

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5 Things You Can Do To Prepare & Upskill In The Wake Of Unspeakable Change

a woman with curly hair sitting on a colorful bench with a small bulldog beside her

Wow. I don’t have to say it, but we are all feeling it right now. I keep asking myself, “How did we get here?” Like everyone right now, I understand that everything is scary, challenging and uncertain. Trust me, I am right there with you. With everything changing so rapidly and so many people feeling displaced and scared, I want to share some of things I’ve found that can help you prepare what is likely to happen after the quarantine is lifted. Businesses will change. Life will change. How we interact with each other will change. S[...]

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5 No-Sweat Tips to Craft Irresistible Emails That People Actually Want to Read

a ceramic with a quote engraved on it

I’ve heard all of the horror stories… “Email is DYING!” (Like your cactus because you overwatered it, Karen?) “Stop sending emails — no one opens them!” (My list has a healthy 37% open rate, which is higher than my industry’s average.) “Nobody reads emails!” (Correction: nobody reads sh*tty emails.) Listen, to craft an email campaign that someone actually wants to devour in one sitting, you gotta know what drives your audience. It needs to be super persuasive, high-converting, and packed with personality. Think about what’s i[...]

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The #1 Facebook Messenger Tactic You Should Be Using to Engage Your Followers (Without Spending a Cent on Ads)

a small plant on the empty ground with four single leaves

If you’re lamenting about your organic reach on Facebook, then you should really consider adopting a Facebook Messenger chatbot. The reason is simple — a Comment Post. What’s a comment post? I hear you ask. It’s a normal Facebook post, but it’s connected to a Facebook Messenger chatbot that fires up a conversation in Facebook Messenger when a user types a keyword in the comments section. OK, why’s it so important, wise guy? I hear you ask. Recently, I created a comment post for my client, who sells hot dog carts, and he posts e[...]

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Epic Fail: How a Pink Unicorn Onesie Compelled Actor David Boreanaz to Block Me on Instagram

red and blue neon light with instagram like logo

This article originally appeared on Talk Nerdy to Me Lover in 2017. Note: I am reposting this here, as I have been recently been rewatching Buffy on our streaming service, Stan, over the holiday break, and I remembered this story. So sit back, relax and enjoy this crazy tidbit from my life. *** I’m on a mission. Not from god, like the Blues Brothers (but that would be awesome…) I’m on a quest to meet all of the Buffy The Vampire Slayer cast members (either by way of panels or meeting them in person. I have met or seen nine ﹘ I only really hav[...]

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How Businesses Can Leverage the Power of SMS to Grow Profits & Reach More Customers Than Ever Before

a woman listening music and holding her phone by the pool

With the onset of chat marketing, all businesses should be paying close attention to how conversations on platforms like SMS, email and Facebook Messenger are going to be working for their digital strategies in 2020. In fact, over 2.5 billion people using are messaging apps worldwide with 87% of smartphone users using mobile messaging apps. With this current trend, we are expected to have 3 billion messaging app users by 2022. 😮 In 2020, for the first time in history, there will be more mobile messaging app users than social network users.[...]

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The Powerful Facebook Messenger Formula That Generated 625 Leads & Boosted This Education Institute’s ROI by Over 25%

a boy holding a book open and looked surprised

One day, I received a LinkedIn message from the managing director of an education institute in Melbourne. He and his sales team were frustrated by the inability to translate their leads into sales, and they also were wasting a lot of time qualifying leads. I feel you, buddy, I thought. So we jumped on a call and they let me know what was going on behind the scenes. One of their courses, Teaching English to Speakers of Other Languages (TESOL for short), was a course they would promote, but often they didn’t know if the leads were ready to enrol now[...]