Social Media


How This Magic LinkedIn Message Strategy Landed 100+ Email Addresses of High-Ticket Prospects (Without Making Me Feel Like a Salesy Slimeball…)

LinkedIn is the best place for B2B, but it often feels like running a gauntlet of overseas web developers trying to sell you their web services via connection requests, or business coaches trying to book you on a 15-minute Zoom call when you’ve just added them to your network. They’re doing it wrong! So, now when you log onto LinkedIn, you see the trite updates about hiring a worker that was a little rough around the edges but ended up being the best employee EVER. Moral of that post is: don’t judge a book by its cover. (Side note: check ou[...]


I Joined an Elite Dating App for a Month. Here’s What I Learned.

Affectionate couple covering face with balloon and kissing

As copywriter for dating expert, Matthew Hussey, I wasn’t dating. (Ironic, right?) One day, I had to write an email for the dating coach, and I thought “what’s a good first date?” My mind drew a blank. How could I write for a dating coach if my last first date was about a year ago? (Yes, I love people, but I don’t love the process of dating, nor can I can I carve out the time as I run my own business.) So I picked up my phone, and reactivated my Inner Circle dating app. (I had deactivated it previously as it was a new app in Australia and there wasn’[...]


How to Create a Powerful Personal Brand (so Your Audience Simply Can’t Resist You)

Senior woman looking away thoughtfully against a colourful wall

How do you go about creating a personal brand? Do you know the benefits of a solid personal brand? How will you communicate your brand identity and also tie in authentic personal branding so your potential customers buy into whatever service or product you’re selling? Yep, it’s hard to know where to start. Don’t worry ﹘ you’re not alone. I was the same way! Brands and personal brands ﹘ especially in the age of social media ﹘ are all around us. But creating one is very different from simply seeing one in action. A personal brand is tied ver[...]