Chat Marketing


5 Essential Rules to Writing Non-Sucky Chatbot Conversations

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So, do YOU know how to give good copy? It’s OK… I meant to do that 😉 Copywriting isn’t natural to everyone, but it IS essential to growing a business and generating sales… Good copywriting can generate thousands of dollars of new business. I know because… I’ve created an email for a SaaS startup that generated a 10% open rate in 2 hours (higher than industry average). I also created a Messenger bot and two-email sequence for the same SaaS startup that made $3,000 in sales in 24 hours,and had a 68.2% open rate, a 36.5% CTR and[...]


8 Questions Business Owners Asked Before Saying YES to Facebook Messenger

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The business owners who get the MOST out of unlocking Facebook Messenger are usually the ones who ask the most questions. The ones who refuse to let me off the hook… The ones who hold my feet to the fire and dare to ask the hard-nosed questions. And let me tell you, I am here for it! 🙌🏻 Because at the end of the day, I only want you to use Messenger marketing if you know, without a doubt, that it’s the missing link between you and a fully-leveraged and profitable business. So, here are the most common questions I’ve been fielding over th[...]


Copywriting Essentials: 3 Expert Tips to Giving Good Copy

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Do you know how to give good copywriting? 😉 It’s OK… I meant to do that. 😀 Copywriting isn’t natural to everyone, but it IS essential to growing a business and generating sales. In fact, when serial entrepreneur Ramit Sethi was asked what the most underrated skill was to grow a business, he replied, “I’d have to say copywriting. I spent years studying it, we’ve generated millions of dollars using copywriting, and I’m still amazed by the masters.” Yes, you read that right. He bought in millions of dollars of business u[...]


3 Reasons Why Your Business Needs a Facebook Messenger Chatbot

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“Technology doesn’t care — technology will keep advancing until the robots kill all of us.” — Gary Vaynerchuk, National Achievers Congress, Melbourne, August 2019 You know, Gary is right in some ways. Maybe the robots will kill us all (eventually in some dystopian future) but also, robots ﹘ actually, chatbots ﹘ are create massive opportunities for all businesses (including tiny startups and work-from-home side hustles). How do Facebook Messenger chatbots help businesses? In three ways: Sales Marketing Operat[...]


I Created a Messenger Bot for a World-Renowned Dating Expert. Here’s What I Learned

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Love in the time of bots…? You betcha. In April 2018, I joined dating expert Matthew Hussey’s marketing team as a copywriter. I had been stalking the brand for about 18 months and wanted to write for a business that helped women achieve the love life they truly desired. 💖 (Matthew is the New York Times bestselling author of Get The Guy, and the resident love expert on The Today Show.) Around the same time, I started to become interested in Messenger marketing and bots, and I’d just started building them. I was fascinated with stats like[...]


3 Ride-or-Die Best Practice Rules for Building Your First Messenger Bot

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Are you including Messenger marketing as part of your digital strategy? If not, why not? Messenger Marketing is a fancy way of saying “I’m using a chatbot to communicate, nurture and turn prospects into buyers.” Why? Because communication is moving away from email, SMS and phone calls. Think about it… Where are you having the most intimate conversations? It’s on WhatsApp, Messenger, Instagram DMs, and for some people it’s Snapchat (but I’m not touching that one.) In fact, in China, over 900 million people use messaging platform WeChat[...]