Chat Marketing

30 minutes. That is the response time customers want from a business on Facebook. Just 30 minutes. And only 50% of businesses are meeting this expectation. But what if you could shave down the response time to be immediate… And get all the information you need from your customers to avoid the dreaded email back and forth? You can. Right now, you most likely have dozens of customers reaching out to you on Messenger. This platform has 1.3 billion users (yep, that's billion with a B!). But you can automate your responses, including customer[...]

If you’re yet to try a Facebook Sponsored Message, which allow you to bypass the 24 hour rule, then here’s a powerful strategy I’ve used that generated 5x ROI. Many of you may have heard about “botgeddon” or the Facebook Messenger rules change, which limits your contact with your subscribers to just the first 24 hours after they’ve interacted with your chatbot. (You can read more about these changes in my post here.) Here, I'll unpack the exact Facebook Sponsored Message strategy I used just for you. Stick around to the end, where I'll give you some l[...]