Category

Branding

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Case Study: How We Revitalised Holiday Lifestyle’s Brand

older woman doing devil horns on a blue background

Holiday Lifestyle is a brand I worked on as copywriter and digital strategist, developing the brand guidelines, Messenger chatbot, and audience avatars (in conjunction with Web123). Let's break down each element of the project to revive the brand.   Old logo This old logo was tired, dated, and corporate. Holiday Lifestyle's Brand Problems 1. "CHEESY" BRANDING As a retirement village brand, Holiday Lifestyle had old, 90s-inspired branding that look tired. 2. UNKNOWN IDEAL CLIENT AVATARS The messaging to their ideal clients wasn't consistent as[...]

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How to Create a Powerful Personal Brand (so Your Audience Simply Can’t Resist You)

Senior woman looking away thoughtfully against a colourful wall

How do you go about creating a personal brand? Do you know the benefits of a solid personal brand? How will you communicate your brand identity and also tie in authentic personal branding so your potential customers buy into whatever service or product you’re selling? Yep, it’s hard to know where to start. Don’t worry ﹘ you’re not alone. I was the same way! Brands and personal brands ﹘ especially in the age of social media ﹘ are all around us. But creating one is very different from simply seeing one in action. A personal brand is tied ver[...]