Category

Branding

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Case Study: How We Revitalised Holiday Lifestyle’s Brand

older woman doing devil horns on a blue background

Holiday Lifestyle is a brand I worked on as copywriter and digital strategist, developing the brand guidelines, Messenger chatbot, and audience avatars (in conjunction with web development company, Web123). Let's break down each element of the project to revive the brand.   Old logo This old logo was tired, dated, and corporate. Holiday Lifestyle's Brand Problems 1. "CHEESY" BRANDING As a retirement village brand, Holiday Lifestyle had old, 90s-inspired branding that look tired. 2. UNKNOWN IDEAL CLIENT AVATARS The messaging to their ideal cli[...]