Category

Beauty

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How The World Embraced Chat Marketing During COVID-19 (And Why You Should Pay Attention)

a robotic android illustration

When the pandemic hit and the majority of the world was forced into lockdown, more and more people turned to messaging apps and video calls to stay connected. This meant more people were on Facebook, Instagram and WhatsApp, and businesses, organisations and governments embraced chat marketing and chatbots to deliver accurate, timely and important information to their citizens or customers. Here’s how the world is adopting chatbots and chat marketing during this time. The Stats on Facebook, Messenger & WhatsApp Usage During COVID-19 Facebook s[...]

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Beauty Ads Blacklisted? The Surprising Copywriting Secrets That Facebook Ads Don’t Want You To Know

a hand with a pink lotion poured on it

If you’re running ads for a beauty salon, cosmetic surgeon or medi-spa, you know how tricky it can be to run Facebook ads policies when it comes to ad approval. You’re not allowed to call out personal attributes and you’re also not allowed to show too much skin in the ads. As a refresher, personal attributes, according to Facebook’s Ad Policies, are “direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (inc[...]