Angela Allan, Author at Angela Allan

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November 3, 2021

Avoid These 6 Copywriting Mistakes (Do THIS Instead)

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Wanna grab more customers by the eyeballs? 👀 Then you must avoid these 6 costly copywriting mistakes👇 1. No hook A hook gets people excited about what you’re writing. Try an open loop e.g. "Why Messenger is the #1 platform your business needs to survive.” You gotta include this! (Bonus points if you pair your hook with point #2 below. This is what I call my Two Step Hooker Formula - a hook + power word combo - that will truly make your copywriting irresistible!) Psst... want to find out exactly how to use my Two Step Hooker Formula ?[...]

Business

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August 30, 2021

How To Price Your Services (So You Never Lose Out) Using These 7 Value Factors

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It's a pretty common scenario. You're talking to a client, and you want to price your services accordingly, but how? 😩 When quoting any agency project, you need to communicate value to the client. It sounds simple enough, but how do you do that? How can you avoid the inevitable "Oh, wow. That’s expensive" comment from clients? You need to turn the conversation from price to value with these money-can't-buy value factors. 🤑 Start having the value conversation with clients early on. By explaining you’re not charging for time, you’re charging for valu[...]

Chat Marketing

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July 29, 2021

Why Your Business Must Pay Attention to Instagram Automation Right Now

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You’ve probably experienced this before…You open Instagram, and you get that little red notification in the corner. There’s a new message!Could it be someone asking about a product in your online store?Is there a question about colours or sizing?Or maybe they want to know your opening hours…You feel that rush of potentially landing a new sale.So you search through your IG inboxes and find a message from someone named Vivivantsplolenta...Ugh. Another spam message from a bot.Now, this is what has given Instagram Automation, or chatbots, a bad name.Along wit[...]

Business, Copywriting

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May 23, 2021

Your Website is Costing You Money (Here’s How to Fix it)

french bulldog with a laptop looking shocked

If you’re finding that your website's only attracting tumbleweeds…With a bounce rate higher than any trampoline park…And you wake up every morning to zero payment notifications for your online store...Then you might be making some crucial mistakes when it comes to your website.Here’s how to fix five of the most common website mistakes.I'm going to use examples of copy and strategy from a website I worked on. (This is a website for a childcare centre called Paisley Park.) Together, we're going to take a deep dive into the five ways you can improve your[...]

Business, Copywriting

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April 21, 2021

The Exact, Word-for-Word Email Script To Turn Your One-time Buyers Into Repeat Purchasers

Photo of a pretty young brunette woman in white summer dress wearing sunglasses posing with shopping bags and looking aside over pink background

Get ready - I have created your email script to help boost your sales. 🙌 This is for you if: ▪️ You're struggling to increase one-time buyers into two-time purchasers ▪️ Need to boost sales and make a profit after ad spend ▪️ Don’t know what to do to make 1x buyers become 2x buyers I’ve got a “We Think You’ll Love This” email script, and this is the #1 email you must send to your one-time buyers, about 25 days after their first purchase (this window could vary depending on your activity). The goal is to get them[...]

Business, Copywriting

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April 13, 2021

How to Email a Busy Person & Get The Response You REALLY Want

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In 2020, I worked with a virtual conference writing killer “cha-ching” copy and creating strategy that has resulted in the highest ticket sales in the conference’s three-year history. WOW. Yes, thank you… I’ll gladly accept your praise. 😉 But one thing eluded the CEO. We wanted to land a particular major big-wig speaker. The CEO had tried (unsuccessfully) for the past two years to secure this speaker. So, he turned to me and asked, “can you write an email for me to send?” “You bet your sweet socks I can,” I replied. And now, I’m[...]

Business, Copywriting

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March 9, 2021

#1 Copywriter Spills Her Best Secrets To Selling More Of ANYTHING

Young couple whispering a secret behind hanon trendy pink and blue studio background.

Fed up with spending countless hours writing an email or words for your website only to be greeted by... *crickets*? 🦗🦗🦗 It’s not your fault. Good copywriting is HARD. Good copywriters spend years honing their skills. It’s not like throwing some random words on page and BOOM! 💥 you’ve got a steady stream of “come ‘n’ get it” ideal buyers ready to throw their credit cards at you. Copywriting is a skill, and I want to help you generate results every single time… How do I know? Because I’ve done it. 💌 One email strategy I[...]

Business

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February 24, 2021

5 Marketing Mistakes That Are Costing You Thousands (And How to Avoid Them)

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Many of my clients say that they’re throwing money at online advertising platforms hoping they’ll work, but they end up burning through their marketing budget so fast, all for zero sales. No one should feel like their business is flatlining. I’ve helped hundreds of clients get back their peace of mind, set up their business for the future, and helped them attract dozens of quality leads. So, here are 5 marketing mistakes I've seen clients make in their business, and how you can avoid doing the same. Mistake #1: Not Marketing At All Like you[...]

Business

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February 16, 2021

3 Powerful Business Tips I Learned on Clubhouse (That You Can Use Today)

cartoon girl in clubhouse on tree with goodyear swing

Is it time to join Clubhouse? Well, if you’re a business owner or marketer, it’s definitely an app you should check out. Why? Because there are many opportunities to connect with fellow business owners, or CEO big-wigs you’ve idolised (like the CEO of Jouer Cosmetics, and Elon Musk), or even celebrities like Paris Hilton, which are just not available on other platforms. So, firstly what is Clubhouse? Clubhouse is a social audio chat app where users can tune in to interviews, conversations, and discussions between people on a number of topi[...]

Branding

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February 12, 2021

Case Study: How We Revitalised Holiday Lifestyle’s Brand

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Holiday Lifestyle is a brand I worked on as copywriter and digital strategist, developing the brand guidelines, Messenger chatbot, and audience avatars (in conjunction with Web123). Let's break down each element of the project to revive the brand. Old logo This old logo was tired, dated, and corporate. Holiday Lifestyle's Brand Problems 1. "CHEESY" BRANDING As a retirement village brand, Holiday Lifestyle had old, 90s-inspired branding that look tired. 2. UNKNOWN IDEAL CLIENT AVATARS The messaging to their ideal clients wasn't consistent as[...]