Monthly Archives

February 2021


5 Marketing Mistakes That Are Costing You Thousands (And How to Avoid Them)

quirky red-haired woman with sneakers on her hands

Many of my clients say that they’re throwing money at online advertising platforms hoping they’ll work, but they end up burning through their marketing budget so fast, all for zero sales. No one should feel like their business is flatlining. I’ve helped hundreds of clients get back their peace of mind, set up their business for the future, and helped them attract dozens of quality leads. So, here are 5 marketing mistakes I've seen clients make in their business, and how you can avoid doing the same.   Mistake #1: Not Marketing At All Like you[...]


3 Powerful Business Tips I Learned on Clubhouse (That You Can Use Today)

cartoon girl in clubhouse on tree with goodyear swing

Is it time to join Clubhouse? Well, if you’re a business owner or marketer, it’s definitely an app you should check out. Why? Because there are many opportunities to connect with fellow business owners, or CEO big-wigs you’ve idolised (like the CEO of Jouer Cosmetics, and Elon Musk), or even celebrities like Paris Hilton, which are just not available on other platforms. So, firstly what is Clubhouse? Clubhouse is a social audio chat app where users can tune in to interviews, conversations, and discussions between people on a number of topi[...]


Case Study: How We Revitalised Holiday Lifestyle’s Brand

older woman doing devil horns on a blue background

Holiday Lifestyle is a brand I worked on as copywriter and digital strategist, developing the brand guidelines, Messenger chatbot, and audience avatars (in conjunction with Web123). Let's break down each element of the project to revive the brand.   Old logo This old logo was tired, dated, and corporate. Holiday Lifestyle's Brand Problems 1. "CHEESY" BRANDING As a retirement village brand, Holiday Lifestyle had old, 90s-inspired branding that look tired. 2. UNKNOWN IDEAL CLIENT AVATARS The messaging to their ideal clients wasn't consistent as[...]