Monthly Archives

December 2020

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How This Magic LinkedIn Message Strategy Landed 100+ Email Addresses of High-Ticket Prospects (Without Making Me Feel Like a Salesy Slimeball…)

LinkedIn is the best place for B2B, but it often feels like running a gauntlet of overseas web developers trying to sell you their web services via connection requests, or business coaches trying to book you on a 15-minute Zoom call when you’ve just added them to your network. They’re doing it wrong! So, now when you log onto LinkedIn, you see the trite updates about hiring a worker that was a little rough around the edges but ended up being the best employee EVER. Moral of that post is: don’t judge a book by its cover. (Side note: check ou[...]

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7 Proven Copywriting Tactics Guaranteed to Boost Your Bottom Line in Record Time

blue balloons on strings

Copywriting literally is one of the key factors that determines whether your business makes money, or haemorrhages money. Don’t believe me? In an interview with Ramit Sethi, when asked what the #1 underrated business skill was, he replied: “I’d have to say copywriting. I spent years studying it, we’ve generated millions of dollars using copywriting, and I’m still amazed by the masters.” In a 2019 Forbes article, it says “content marketing costs up to 41% less than paid search. In addition, after three years, that piece of con[...]