Monthly Archives

September 2020


The Anatomy of a Successful Landing Page (3 Quick Tips)

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Many of the clients I work with have the exact same problem when it comes to writing… how to get landing pages that convert more buyers, more often. I’ve worked with close to 1,000 clients and the one thing I know is crucial to their success is copywriting. But why is copywriting so important? Put simply, good copywriting can increase both the quality and quantity of your leads. “Once you understand what makes people buy things, you know how to sell — and how to write copy.” – Robert W. Bly,[...]


How to Email a Busy Person & Get The Response You REALLY Want

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In 2020, I worked with a virtual conference writing killer “cha-ching” copy and creating strategy that resulted in the highest ticket sales in the conference’s three-year history. WOW. Yes, thank you… I’ll gladly accept your praise. 😉 But one thing eluded the CEO. We wanted to land a particular major big-wig speaker. The CEO had tried (unsuccessfully) for the past two years to secure this speaker. So, he turned to me and asked, “can you write an email script  for me to send?” “You bet your sweet socks I can,” I replied.[...]